One way a company can increase sales is to enter a foreign market in a joint venture

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One way a company can increase sales is to enter a foreign market in a joint venture with a local firm. The two companies share capital, technology, risks, rewards, and control. The local company offers cultural knowledge and business contacts. Joint ventures require a lower investment than other entry methods, but control is diluted and they can be difficult to manage.


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Brainstorm factors to consider before forming a joint venture.

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