1. What could be the main motives for Marriott in using franchising, compared to other entry modes...
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1. What could be the main motives for Marriott in using franchising, compared to other entry modes and operation forms?
2. Identify several major categories of segmentation used by Marriott. For each, relate specific examples of hotel services tailored to various target markets. www.marriott.com offers a brief description of 13 brands of various Marriott hotels catering to different types of customers.
3. How should Marriott react to ‘shared economy’ internet-based services like Airbnb?
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1 Greater degree of control compared to other entry modes for example licensing Lowrisk lowcost entr...View the full answer
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