1. Which region of the world would you recommend Parle Products to penetrate as its first choice?...

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1. Which region of the world would you recommend Parle Products to penetrate as its first choice?

2. What kind of export mode would be most relevant for Parle Products?

3. How could Parle Products conduct a systematic screening of potential distributors or agents in foreign markets?

4. What would be the most important issues for Parle Products to discuss with a potential distributor/agent before final preparation of a contract?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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