Pretend that you are a company wishing to market products in the United States for the first
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Pretend that you are a company wishing to market products in the United States for the first time. You may choose any product group that you wish for your example. Write a short report to the executives of your firm telling them what they might need to know about the culture of the United States before they enter this market. You may limit your comments to particular market segments if you desire, however, the intent of the question is to have you tell general information about this market (which would be foreign to the company).
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Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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