1. How do you feel this management team did in managing its RevPAR in the month they are reviewing?
2. What decision-making errors likely led to the results viewed by Heather and Stephanie?
3. What specific steps might they take to prevent such mistakes in the future?

“The occupancy index looks great!” said Heather, the GM at the Brookshire Hotel. One of Heather’s monthly activities involved meeting with Stephanie, the property’s DOSM to review the hotel’s STR report. They were in that meeting now.
Heather had to agree. The hotel’s Smith Travel Research (STR) index report for the month showed an occupancy index of 117%, but the ADR index for the month was only 82%. That brought the property’s overall RevPAR index to 95.9% and represented the first time in two years that the property had posted a monthly RevPAR index that trailed its competitive set.
“Yes,” replied Stephanie, “But we really left money on the table with this ADR index.”