Some GMs focus most of their revenue-management efforts on increasing occupancy, while others emphasize the maximizing ADR.

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Some GMs focus most of their revenue-management efforts on increasing occupancy, while others emphasize the maximizing ADR. Discuss one advantage and one disadvantage related to each of these approaches.

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Hotel Operations Management

ISBN: 978-0134337623

3rd edition

Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller

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Question Posted: Jun 02, 2019 06:33 AM

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Some GMs focus most of their revenue-management efforts on increasing occupancy, while others emphasize the maximizing ADR.

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One advantage of emphasizing a hotels occupancy maximization is that increased room sales especially ...View the full answer

Hotel Operations Management

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