Ultimately, GMs are responsible for maximizing the revenue-generating potential of their hotels. The work of the revenue manager has a big impact on a hotel’s capacity to increase revenues. In smaller properties, the GM may actually assume the role of revenue manager. In large properties, several individuals may be needed to accomplish all of the required revenue-management tasks. Explain two advantages enjoyed by GMs who complete all of their required revenue-management activities themselves. Describe two advantages that accrue to those GMs who have the benefit of multiple staff members participating in the revenue-management process.