Visit the Nike website for its Fuelband product here: nike.com/us/en_us/c/nikeplus-fuelband. a. Make a list of non-branded keywords

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Visit the Nike website for its Fuelband product here: nike.com/us/en_us/c/nikeplus-fuelband.

a. Make a list of non-branded keywords that you would recommend Nike use to optimize pages so that they would show up in organic search listings.

etc.) that Nike should add to its website for this product to increase the chances that 

b. Make a list of recommendations for content (i.e., articles, blog posts, information, it will show up in organic search results. What keywords should be emphasized in the content you recommend?

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