Why are organic search listings more valuable than paid search listings for most companies over the long
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Why are organic search listings more valuable than paid search listings for most companies over the long term? Even though organic search listings are more valuable, what are some reasons that companies should consider using PPC advertising as part of their search marketing strategies?
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Companies pay search engines to place these ads on SERPs when certain keywords are used i...View the full answer
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ISBN: 978-1118994290
10th edition
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