Read the following prelude to NIKE’s Code of Ethics by the President of NIKE, Inc. and discuss the points that follow.

Inside the Lines: The NIKE Code of Ethics

At Nike, we are on the offense, always. We play hard, we play to win, and we play by the rules of the game. 

This Code of Ethics is vitally important. It contains the rules of the game for NIKE, the rules we live by and what we stand for. Please read it. And if you’ve read it before, read it again. Then take some time to think about what it says and make a commitment to play by it. Defining the NIKE playing field ensures no matter how dynamic and challenging NIKE may be, our actions and decisions fit with our shared values.

Required:

A. Referring to ‘Inside the Lines’ NIKE, Inc.’s code of ethics governing the conduct of all employees, identify the values employees should operate by as part of the NIKE team.
B. Assume that you are employed by NIKE Inc. Referring to the company’s code of ethics, discuss how the code would guide your behaviour in the following situations: 

1. A retailer offers you an all expenses paid holiday if he can have a special price on a runner soon to be released.
2. You are aware that NIKE is shortly to announce a profit increase for the most recent reporting period and think that it would be a good time to sell some of your NIKE shares.