As a team, select an emerging market that interests you. Start by compiling fundamental country data and
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As a team, select an emerging market that interests you. Start by compiling fundamental country data and then do additional research following the steps in this chapter. Flesh out the nature of the market opportunity offered by this country or its suitability as a manufacturing site. Next, select a company that is pursuing opportunities in the country. Determine whether the company’s activities are consistent with the market or site potential as your team researched it.
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International Business The Challenges Of Globalization
ISBN: 9780134729220
9th Edition
Authors: John J. Wild, Kenneth L. Wild
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