Cultures are dynamic. How do they change? Are there cases where change is not resisted but actually
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Cultures are dynamic. How do they change? Are there cases where change is not resisted but actually preferred? Explain. What is the relevance to marketing?
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Cultures change gradually with resistance to changes The resistance varies inversely with ...View the full answer
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Related Book For
International Marketing
ISBN: 978-0077842161
17th edition
Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money
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