Cultures are dynamic. How do they change? Are there cases where change is not resisted but actually

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Cultures are dynamic. How do they change? Are there cases where change is not resisted but actually preferred? Explain. What is the relevance to marketing?

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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