Define: Licensing Corporate planning Franchising Direct exporting Joint Venture Strategic planning Indirect exporting SIA Tactical planning

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Define:
	Licensing
Corporate planning	Franchising
Direct exporting	Joint Venture
Strategic planning
Indirect exporting	SIA
Tactical planning

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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Question Posted: Feb 19, 2020 12:33 PM

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Define: Licensing Corporate planning Franchising Direct exporting Joint Venture Strategic planning Indirect exporting SIA Tactical planning

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Define 1 Corporate Planning The process of making a longterm strategy to develop your company is known as corporate planning A strategic strategy explores an organizations internal strengths and sets ...View the full answer

International Marketing

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