Discuss the part industrial trade fairs and trade centers play in international marketing of industrial goods. What
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Discuss the part industrial trade fairs and trade centers play in international marketing of industrial goods. What is the difference between industrial trade fairs and trade centers?
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A trade center is a permanent year round display location in which the products o...View the full answer
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Related Book For
International Marketing
ISBN: 978-0077842161
17th edition
Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money
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