For the inexperienced marketer, the similar but different feature of culture creates an illusion of similarity which

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“For the inexperienced marketer, the “similar but different” feature of culture creates an illusion of similarity which usually does not always exist.” Discuss and give examples.

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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Question Posted: Dec 10, 2018 06:22 AM

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For the inexperienced marketer, the similar but different feature of culture creates an illusion of similarity which

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Although some cultures seem similar they most likely are not ...View the full answer

International Marketing

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