In general, what costs should a technology-owning company consider when opening a negotiation with a prospective ally?

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In general, what costs should a technology-owning company consider when opening a negotiation with a prospective ally? Are development costs relevant?

If so, how does one calculate them? (It took only $2.5 million to write the software.

But what about the company’s over one hundred years in the steel and construction business, which was distilled into the software? Should that be considered? There is no clear answer, but consider this as a long-term competitive strategy issue.) LO.1

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