Markets are the result of the triune interaction of a marketers efforts, economic conditions, and all other

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“Markets are the result of the triune interaction of a marketer’s efforts, economic conditions, and all other elements of the culture.” Comment.

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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