Why is it important that the business executive be alert to the significance of business customs?

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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Question Posted: Dec 10, 2018 06:21 AM

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Why is it important that the business executive be alert to the significance of business customs?

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The business executive must be very sensitive to the cultural variat...View the full answer

International Marketing

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