Choose an internet-based firm and: (i) Undertake a profile of their customer base using demand analysis; (ii)

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Choose an internet-based firm and:

(i) Undertake a profile of their customer base using demand analysis;

(ii) Undertake a profile of their marketing mix;

(iii) Identify the values that underpin the brand.

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Introduction to E-Business Management and Strategy

ISBN: 978-0750667319

1st Edition

Authors: Colin Combe

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Question Posted: Aug 26, 2020 08:34 AM

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Choose an internet-based firm and: (i) Undertake a profile of their customer base using demand analysis; (ii)

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Introduction to E-Business Management and Strategy

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