What are the main advantages that bricks and clicks organisations have over internet pure plays?

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What are the main advantages that ‘bricks and clicks’ organisations have over internet ‘pure plays’?

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Introduction to E-Business Management and Strategy

ISBN: 978-0750667319

1st Edition

Authors: Colin Combe

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Question Posted: Aug 26, 2020 08:37 AM

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What are the main advantages that bricks and clicks organisations have over internet pure plays?

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Brick and click and Pure players stores are implementing changes in the way they market their products and services thus increasing competition and providing benefits to consumers However the trend no...View the full answer

Introduction to E-Business Management and Strategy

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