What are the four characteristics of culture that global marketers must recognize?
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What are the four characteristics of culture that global marketers must recognize?
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Culture is not inherited it is learned Culture is relat...View the full answer
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Related Book For
Introduction to Global Business Understanding the International Environment & Global Business Functi
ISBN: 978-1305501188
2nd edition
Authors: Julian Gaspar, James Kolari, Richard Hise, Leonard Bierman, L. Smith, Antonio Arreola Risa
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