Nesales plc, a large food manufacturer, has purchased the brand name of a chocolate bar from one of its competitors for £5 million. It proposes to include this on its statement of financial position as a non-current asset. Cadberry plc, another large food and soft drinks manufacturer, has spent £5 million this year on promoting a new brand of chocolate bar. It proposes to include this on its statement of financial position as a non-current asset. You are required to discuss whether the proposed accounting treatment of these two items is likely to achieve quality financial information, as outlined in the IASB’s Conceptual Framework for Financial Reporting (IASB, 2018).