Boeing buys the Johnson Custom Jets company. Identify the type of growth strategy described by each statement.

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Boeing buys the Johnson Custom Jets company.

Identify the type of growth strategy described by each statement.

A. Concentration

B. Related diversification

C. Forward integration

D. Unrelated diversification

E. Backward integration

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Management Fundamentals

ISBN: 9781544384191

9th Edition

Authors: Robert N. Lussier

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