ComputerGuard offers computer consulting, training, and repair services. For the most recent fiscal year, profit was $328,100,
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ComputerGuard offers computer consulting, training, and repair services. For the most recent fiscal year, profit was $328,100, as follows:
Required
a. Linda O’Flaherty, the owner of ComputerGuard, believes that in the coming year, she can increase sales by 15 percent. Assuming the current mix of services, what will be the percentage increase in profit associated with a 15 percent increase in sales? Why will profit increase at a greater percent than sales? Round the contribution margin ratio to six decimal places, and increased profit to the nearest dollar.
b. If Linda were to focus on the contribution margin per unit (rather than the contribution margin ratio), what would be a likely unit of service?
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