A firm that acquires a substitute product can reduce cannibalization by a. Doing nothing. b. Repositioning a

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A firm that acquires a substitute product can reduce cannibalization by

a. Doing nothing.

b. Repositioning a product so that it does not directly compete with the substitute.

c. Setting the same price on both products.

d. Lowering prices on the low-margin products.

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Managerial Economics

ISBN: 9781337106665

5th Edition

Authors: Luke M. Froeb, Brian T. McCann, Michael R. Ward

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