Evaluate a pricing decision of your company that coincided with a promotional or advertising campaign. Was price

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Evaluate a pricing decision of your company that coincided with a promotional or advertising campaign. Was price set optimally? If not, why not? How would you adjust price? Compute the profit consequences of the change.

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Managerial Economics

ISBN: 9781337106665

5th Edition

Authors: Luke M. Froeb, Brian T. McCann, Michael R. Ward

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