List the changes made by the company in manufacturing, human resources, marketing and finance during the initial

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List the changes made by the company in manufacturing, human resources, marketing and finance during the initial turnaround. What was the relative importance of each of these for achieving the turnaround of the company?

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Marketing Management Knowledge and Skills

ISBN: 978-0077861056

11th edition

Authors: J. Paul Peter, James H. Donnelly

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