Explain why a company might want to do focus group interviews rather than individual interviews with the

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Explain why a company might want to do focus group interviews rather than individual interviews with the same people.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 12:42 AM

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Explain why a company might want to do focus group interviews rather than individual interviews with the

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The main advantage of the focus group interview approach is that it would stimulat...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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