Contrast the following terms: a. Mission; objective statements; competitive strategy b. Corporate strategic planning; ISP c. Top-down

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Contrast the following terms:

a. Mission; objective statements; competitive strategy

b. Corporate strategic planning; ISP

c. Top-down planning; bottom-up planning

d. Low-cost producer; product differentiation; product focus or niche

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Modern Systems Analysis And Design

ISBN: 9780134204925

8th Edition

Authors: Joseph Valacich, Joey George

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