As part of an aggressive expansion plan, StarTrack Coffee is planning to open three new retail stores in the city. The table shows the location factors it considers important indicators of future profitability, and how each location has been graded by management according to each one of these factors.

Use your own judgment to determine weights for each of the location factors and recommend the three new store sites. Are there other location factors that you think might be important?

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LOCATION FACTORS LAND AND BUSINESS SHOPPING VEHICLE PEDESTRIAN CONSTRU- LOCATION DENSITY DENSITY TRAFFIC TRAFFIC CTION COST 1 75 81 55 75 63 2 62 56 83 67 82 73 45 71 70 74 77 4 81 69 65 66 77 82 5 86 75 65 64 75 65 80 91 89 86 67 73 67 91 90 64 80 65 56 64 77 82 69 10 66 81 72 87 68 11 67 81 75 66 85 83 12 73 77 70 90