Construct a perceptual map for the following products or services: (a) business schools in your state or

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Construct a perceptual map for the following products or services: (a) business schools in your state or region, (b) software packages, and (c) car rental/car sharing services. Label the axes with the dimensions you feel are most relevant. Explain how perceptual maps are used.

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Operations and Supply Chain Management

ISBN: 978-1119444404

9th edition

Authors: Roberta S. Russell, Bernard W. Taylor

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