A need related to a product triggers the following reaction by consumers. Consumers are happy if the
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A need related to a product triggers the following reaction by consumers. Consumers are happy if the need is fulfilled but not really dissatisfied if the need is not fulfilled. What type of need in the Kano model fits this description?
a. Linear satisfier—the more water saved, the better
b. Must-have—as long as it consumes less water than the last model, nobody cares.
c. Delighter
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Related Book For 
Operations Management
ISBN: 9781260547610
2nd International Edition
Authors: Gerard Cachon, Christian Terwiesch
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