Which of the following possible responses by a customer who is faced with a stockout is the
Question:
Which of the following possible responses by a customer who is faced with a stockout is the most costly to the firm?
a. Lose the sale and lose the customer.
b. Lose the sale.
c. Lose the sale of one item, but the customer purchases another item.
d. Customer waits for the item to become available
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Talha Talib
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Related Book For
Operations Management
ISBN: 9781260547610
2nd International Edition
Authors: Gerard Cachon, Christian Terwiesch
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