Consider the following marketing strategies designed to increase revenue: (a) In the book publishing business, publishers print
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Consider the following marketing strategies designed to increase revenue:
(a) In the book publishing business, publishers print new titles in hardcover, and at a later date the same title is reprinted in paperback.
(b) In the film industry, new movies are released in theatres and after several months are sold on DVDs.
Explain this selling strategy in terms of market segmentation.
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a and b In both industries the market divides customers into two segments depending on how m...View the full answer
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