1. Identify some of the problems likely to occur in a boundaryless organization such as Newskool Grooves. What are the advantages of boundaryless organizations?

2. Consider some of the cultural issues that will affect a company operating in various parts of the world.
What actions would you take to ensure that Newskool’s different offices work effectively with one another?

3. Based on what you know about motivation, personality, and organizational culture, what types of people are likely to be satisfied in each functional area of the company? Use concepts from the job characteristics model to describe what might need to change to increase employee satisfaction in all areas.

4. What types of human resources practices need to be implemented in this sort of organization? What principles of selection and hiring are likely to be effective? Which Big Five personality traits and abilities might Newskool supervisors want to use for selection?

Newskool Grooves is a transnational company developing music software. The software is used to compose music, play recordings in clubs, and produce albums. The company headquarters are in Berlin, the nerve center for the organization, where new products are developed and the organizational strategy is established. Newskool outsources a great deal of its work to Kiev, and Los Angeles offices. The German team excels at design and production tasks. Because most of Newskool’s customers are English speakers, the Los Angeles office has been the best group to write ads and market products. The Kiev offices are filled with outstanding programmers who don’t require the very high rates of compensation you’d find in German or U.S. offices. The combination of high-tech software, rapid reorganization, and outsourcing makes Newskool the very definition of a boundaryless organization.