In addition to the constraints already in the (original) advertising model, suppose General Flakes also wants to
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In addition to the constraints already in the (original) advertising model, suppose General Flakes also wants to obtain at least 180 million exposures to men and at least 160 million exposures to women. Does the current optimal solution satisfy these constraints? If not, modify the model as necessary, and rerun Solver to find the new optimal solution.
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Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
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