The discussion at the beginning of section 8.8 mentions Claritas. If you were in the direct-mail business,
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The discussion at the beginning of section 8.8 mentions Claritas. If you were in the direct-mail business, how would you use the information sold by Claritas to improve your profitability?
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Direct mailing at Claritas The main point of cluster analysis is to grou...View the full answer
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Related Book For 
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
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