Your company sells credit card services, and you are concerned with churn. Describe how you could use
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Your company sells credit card services, and you are concerned with churn. Describe how you could use discriminant analysis to learn what distinguishes the customers who switch to another company from those who stay loyal to your company. How might you use such a model?
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Dealing with churn Use variables such as amount spent last ...View the full answer
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Related Book For
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
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