Your company sells credit card services, and you are concerned with churn. Describe how you could use

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Your company sells credit card services, and you are concerned with churn. Describe how you could use discriminant analysis to learn what distinguishes the customers who switch to another company from those who stay loyal to your company. How might you use such a model?

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Practical Management Science

ISBN: 978-1305250901

5th edition

Authors: Wayne L. Winston, Christian Albright

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