Are there other alternative strategies for the robo-advice service that make sense? Which approach would you recommend

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Are there other alternative strategies for the robo-advice service that make sense? Which approach would you recommend and why?

The members of the field trial team are gathered to discuss their findings and develop conclusions in advance of a meeting next week with the firm’s senior management team. Just 10 minutes into the meeting, it is clear that none of the field trial team members feels confident that the new service is offering sound advice. However, some members of the trial team argue that the roll-out of the service should commence as planned; they maintain that problems can be identified and fixed as more users come on board and the firm gains more experience working with investors and the robo-advice system. Their rationale is based at least in part on self-survival—to recommend against roll-out is probably a career-ending move, as the firm has already invested so much in the program, which it has already begun promoting to customers. Others members of the team argue that the product is simply not ready for large-scale use. They argue that the current system should be scrapped and the firm should forget about the idea of a robo-advice service.

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Principles of Information Systems

ISBN: 978-1305971776

13th edition

Authors: Ralph Stair, George Reynolds

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