Hybrid-electric airships are slow moving, helium filled airships that compete with helicopters. While both hybrid-electric airships and helicopters can take off and land without an airport, hybrid-electric airships can carry more people and more cargo and travel further. Suppose you are a salesperson selling hybrid-electric airships to businesses, governments, and institutions that want to shift cargo to places that lack the infrastructure to receive cargo from other types of vehicles (say, the Arctic, rural areas without airstrips, and so on). What kinds of information would you provide to the people occupying each of the five roles in the buying center?