1. Explain how the marketing mix (4Ps: product, price, promotion, and place) meets the needs of a...

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1. Explain how the marketing mix (4Ps: product, price, promotion, and place) meets the needs of a target market.

2. Explain the role of market segmentation, target marketing and positioning in marketing strategy development.

3. Examine the trends and forces in the external marketing environment and how they affect marketing decision making.

4. Discuss how the product life cycle (PLC) affects marketing strategy decisions.

5. Design an integrated marketing communications (IMC) program.

Related Book For answer-question

Introduction to E-Business Management and Strategy

ISBN: 978-0750667319

1st Edition

Authors: Colin Combe

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Posted Date: Aug 28, 2018 12:29 AM

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1. Explain how the marketing mix (4Ps: product, price, promotion, and place) meets the needs of a...

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Concepts of Marketing 1 The marketing mix is a model that helps the business owners and marketers introduce a new the product or enhance the quality of the existing product in the market It is essenti... View the full answer

Introduction to E-Business Management and Strategy

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