1. Explain how the marketing mix (4Ps: product, price,

1. Explain how the marketing mix (4Ps: product, price, promotion, and place) meets the needs of a target market.

2. Explain the role of market segmentation, target marketing and positioning in marketing strategy development.

3. Examine the trends and forces in the external marketing environment and how they affect marketing decision making.

4. Discuss how the product life cycle (PLC) affects marketing strategy decisions.

5. Design an integrated marketing communications (IMC) program.

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