1. What evokes consumers' engagement on a brand page on Facebook? 2. What attracts consumers to like...
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1. What evokes consumers' "engagement" on a brand page on Facebook?
2. What attracts consumers to "like" a brand page on Facebook?
Related Book For
Business
ISBN: 978-0133354263
8th Canadian Edition
Authors: Ricky Griffin, Ronald J.Ebert , Frederick Starke, Melanie Lang, George Dracopoulos
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