Develop a business plan of a small business that you would like to start in your country and answer according to the following guidelines:

1. An introduction to the small business- company name, history, product/services offered location, market size, target consumers, nature of the business, paid-up capital etc.

2. Critically evaluate the success factors of the business – explain the unique selling propositions, strengths and weaknesses of the business

3. Critically evaluate the environment that the business is operating in- threats/challenges and opportunities

4. Evaluate the marketing strategies employed by the business.

5. Write a scenario for the future of the business in terms of future strategies that you recommend that for the business to undertake in order to sustain profitability. Give justifications for your recommendations.

Answer rating: 100% (QA)

Introduction Mullers Cafe would be a locally owned restaurant located in the Dubai City UAE The aim of the company is to provide excellent quality food at competitive prices along with fun packaging a... View the full answer