Discuss the four types of promotionadvertising, sales promotions, personal selling, and publicity. Using the beer industry as

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Discuss the four types of promotion—advertising, sales promotions, personal selling, and publicity. Using the beer industry as an example, define and illustrate each of the four major types of promotion strategies.

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Accounting Business Reporting for Decision Making

ISBN: 9780730302414

4th edition

Authors: Jacqueline Birt, Keryn Chalmers, Albie Brooks, Suzanne Byrne, Judy Oliver

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Posted Date: Dec 19, 2018 09:59 AM

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Discuss the four types of promotionadvertising, sales promotions, personal selling, and publicity. Using the beer industry as

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Promotion mix is one of the marketing tools It includes activities helping the firm to communicate the products benefits and advantages and to convince the prospective buyers to buy that product The m... View the full answer

Accounting Business Reporting for Decision Making

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