Given the importance of psychological factors (learning, memory, motivation, personality, and emotions) in consumer behavior, explain the

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Given the importance of psychological factors (learning, memory, motivation, personality, and emotions) in consumer behavior, explain the difference between these factors as well as their role in designing marketing strategy.

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ISBN: 978-0134080215

13th edition

Authors: James T. McClave

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Posted Date: May 30, 2018 08:41 AM

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Given the importance of psychological factors (learning, memory, motivation, personality, and emotions) in consumer behavior, explain the

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