Marketers recognize the power of word-of-mouth advertising. People naturally trust the opinions of others more than the messages they receive from marketers. Technology has expanded the opportunities for word-of-mouth advertising—Facebook, brand communities, viral marketing are just a few examples. In this project, the E Word-of Mouth program is for a photography business.

Create a strategy for communicating the plan to stakeholders for each action

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As noted in the previous section the main tools or platforms that will be used for marketing the pho... View the full answer