Pick a real international business and identify who the three main players are (Focal firm, Distribution channel and Facilitator). For each of the 3 players,

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Pick a real international business and identify who the three main players are (Focal firm, Distribution channel and Facilitator). For each of the 3 players, write a value and risk assessment paper that each player brings to the value chain.

Imagine if you were a partner in the value chain, you would be continually evaluating the value/risk your partners bring to the relationship. What are the real and/or perceived value/risks?

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Risk Assessment of Focal Firm The focal firm is the initiator of international business which includes multinational companies such as CocaCola The company has produced the beverage products for its c... View full answer

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