Read the “Rohm and Haas case” case and then answer the following questions:

1. What should Joan Macey do?

a. Specifically with respect to pricing?

b. Specifically with respect to distribution?

2. What is the appropriate strategy for marketing a Kathon Mwx type of product?

3. What role do formulators play in taking this product to customers? Mill supply warehouses

4. What role can the supplier play in developing this market?

5. What factors have led to the failure of Kathon Mwx

6. Why is Kathon 886 mw so successful?

7. How should Joan Macey implement her plan of action?

8. Should Joan Macy be handling this product at all? If not, how can a company realistically introduce new products without compounding organizational problems?

Answer rating: 100% (QA)

1 Joan Macey the Rohm and Haas market manager for metalworking fluid biocides has a host of decisions to make in order to make sure the business gets back on the right track There are issues concerned ... View the full answer