Select a product, service, idea, image, or event that you can market to particular market. You have the opportunity here to identify a current product

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Select a product, service, idea, image, or event that you can market to particular market. You have the opportunity here to identify a current product or service, or one that you would like to introduce into the market.

Write a paper in which you need to include:

• Executive Summary: includes an overview of the main points of the plan.

• Introduction: a paragraph or two explaining the purpose of your product, service, etc. Why do you believe there is a need? What evidence can you provide?

• Marketing Objectives and Goals: Use the SMART approach when writing objectives: Specific, Measurable, Attainable, Realistic, and Time-bound.

• Situational Analysis

• What are the features of the product, service, etc.?

• Who are the customers? How did you identify them?

• Create a SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats.

• Communication Goals

• Who is your target audience?

• How will you reach the audience?

• How do you plan to use social media in the outreach effort?

• Conclusion: provide a concise conclusion.

• Recommendations: Identify the recommendations do you have for investors?

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Executive Summary ChickFilA is a renowned fast food brand of USA enjoying leadership position in the sandwich market The company has decided to explore Italian market to take edge of an ever increasin... View full answer

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