The best strategy for a company to pursue depends on the pressures one must cope with: pressures

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The best strategy for a company to pursue depends on the pressures one must cope with: pressures for cost reductions or for local responsiveness. Discuss how a company decides the best strategy to pursue when considering international expansion.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Posted Date: Oct 10, 2018 02:45 AM

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The best strategy for a company to pursue depends on the pressures one must cope with: pressures

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If the company decided of strategy based on market growth rat... View the full answer

Strategic Marketing

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